DALLAS — Today, in 2006, US charter airline Hooters Air (Y5) ceased operations after three years of operations.

The airline could trace its history back to 2002 when Hooters restaurant owner Robert Brooks looked into establishing an airline to grow the Hooters brand. Brooks initially approached the struggling Vanguard Airlines, but the owners refused to sell. Brooks then turned his attention to Winston-Salem, North Carolina-based charter carrier Pace Airlines.

The airline was used to increase brand awareness for Hooters, with its aircraft seen as a "flying billboard" for the brand.

Unique Service

With its headquarters in Myrtle Beach, South Carolina, Hooters initially provided domestic charter services for golfers. When it ceased operations, the carrier was serving 15 destinations, including Las Vegas (LAS) and Denver (DEN).

The airline operated a small fleet, which included two Boeing 737-200s, four 737-300s, and a single 757. Onboard passengers were offered a generous 34-inch seat pitch with business-class style seating.

On flights over one hour, complimentary meals were also provided. Two Hooters Girls, recruited from the restaurant chain, were on hand to assist the three Flight Attendants with greeting passengers and hospitality duties.

Downfall

In 2005, the airline announced it would end its Rockford (RFD) to Denver (DEN) service due to competition from United Airlines. In early 2006, the airline ceased all of its scheduled services.

Hooters Air's demise was blamed on increasing fuel costs following Hurricanes Katrina and Rita, as well as rising competition from low-cost airlines. It was estimated that the venture cost the Hooters brand US$40 million.

Charter flights continued until April, when the airline canceled all remaining flights and refunded passengers' tickets.