WestJet Completes Sunwing Operations Integration

‍DALLAS — WestJet Group (WS) has officially completed its integration with budget carrier Sunwing Airlines (WG).

WestJet acquired WG in May 2023, marking the first step in bringing together two distinctly Canadian travel and tourism success stories, as part of WestJet’s ambition to be the leader in providing affordable and accessible sun and leisure travel for Canadians.

“Achieving this milestone is proof of the incredible way our unified team works together and is a clear win for WestJet and our guests; it’s also a story of transformation in Canadian aviation. A huge thanks to everyone who contributed!” says Alexis von Hoensbroech, Chief Executive Officer of the WestJet Group.

Second Consolidation for WestJet

WestJet also integrated Canadian LCC Swoop (WO) operations into the WestJet Group over the last two years. WG’s integration represents two years of dedicated work, strategic coordination and consultation, and a commitment to delivering greater value and connectivity for travellers.

“Completing two airline consolidations in just two years—the first with Swoop in 2024 and now Sunwing—was complex and required coordination across every aspect of our business, from operational, labour, and regulatory areas to experiential and cultural elements,” Hoensbroech said.

WS-WG Integration Complete

Westjet’s vision to integrate WG, realized on May 29, 2025, is part of the airline’s strategy to deliver new and competitive travel options and greater overall value for Canadians in the sun and leisure market, while strengthening Canada’s travel industry at a critical time.

WestJet has integrated all jet aircraft under a single Air Operator Certificate (AOC), including 16 former Swoop aircraft, another nine former Lynx Air aircraft, which were secured after that airline went out of business, and now 18 more from WG. 

WS’s unified narrowbody operation will begin to realize efficiencies once it transforms these aircraft with cabin reconfigurations to the WestJet standard interior, which is expected to be completed by 2025.

The result of this integration will be a consistent onboard experience for passengers, with a more diverse range of onboard product offerings, including Premium, Economy, Extended Comfort, and Ultra Basic seating, available on all 150 Boeing 737 aircraft across the airline.

WestJet’s concept for expanding cabin optionality will serve the evolving needs of Canadian travellers who appreciate the ability to choose between a range of products and price points, without compromising on network.