DALLAS — Malaysia Aviation Group (MAG) has launched its Long-Term Business Plan 3.0 (LTBP3.0), outlining its roadmap for growth from 2026 to 2030 and advancing its growth agenda across the aviation ecosystem across Asia. This move by MAG comes after its successful restructuring.

Under the former strategy, the Group successfully regained financial stability, returned to profitability, replaced its older aircraft, and enhanced customer satisfaction. This enables MH to move from financial stabilization to a strategic expansion.

The group will now focus on greater regional network throughout Malaysia via improved air links, expanding non-aviation revenue sources, and digital integration into various customer-facing environments.

Network, Partnership Push

At the heart of LTBP3.0 is a targeted network and fleet plan. The planned capacity growth is expected to exceed 50% through a consistent annual incremental process that will continue with the fleet transformation. The focus on next-generation wide-body and narrow-body jets lays the foundation for the vision to improve efficiency, grow reach, and enhance the travel experience. The Group will further refine its positioning in the premium market in the Asia-Pacific region.

The plan also emphasizes forming partnerships to extend global connectivity beyond their own networks, enabling access to over 1,100 destinations worldwide. In addition, talent development and best practices will improve consistency.

Looking ahead, the focus is on LTBP3.0’s objective of doubling top-line revenue to above RM24 billion and on periavan services growth. This is part of Malaysia Airlines' overall plan to become one of the Top 10 Global Airlines by Skytrax ratings by 2030 and to sustain Malaysia Airlines as a critical connectivity asset, creating value for Malaysia.